As time passes, our DENIM deepens in richness and reveals its true value, celebrating moments of life.

JEANS are said to transcend six barriers: "nation," "gender," "age," "class," "season," and "religion," making them the most democratic garment created by humanity, with eternal and universal value. We have crafted premium jeans to celebrate life's moments with "DENIM" that has transformed into a symbol of freedom and equality.

We honor the appeal of jeans that embrace diverse values and individuality, with no rules governing their style. The deep indigo threads woven into our denim will showcase their true value over time.

ENGAGE DENIM Blue Line:

Featuring initials designed by Hisao Manabe, the founder of Momotaro Jeans and a renowned ambassador of Japanese indigo to the world.

ENGAGE DENIM Platinum Line:

A collaboration between the AISHITERU brand and the globally beloved Momotaro Jeans, presenting the Platinum Line. This collection features the initials of Hisao Manabe, the creator of Momotaro Jeans, and is crafted with a minimalistic design.